• Promenade Position
    Promenade Position
  • Warm Welcome
    Warm Welcome
About us
Family Run
54 Bedroom Hotel
All En Suite
Great Food
Great Service


About us

Whatever your needs, for a successful break or holiday you’ll find our staff, friendly, very obliging and helpful.

My wife and I would like to say thanks, you have all been wonderful

Mr and Mrs HT Kent

Still the best place in town

quoted from our Christmas card from

Mr & Mrs Thornton and Maureen and Ken

Everyone was helpful and caring we couldn't have asked for more

Joan and Jennifer

Stayed in room 3G

Rooms were clean and the whole place well maintained

Mavis and John

Stayed in room 108

Our room was spotless

Pat and Peter Hollins

From the West Midlands



As we have been a family run hotel for nearly 40 years we understand the needs of holiday makers in Morecambe. From great food, to a good night’s sleep we strive to make sure your stay is as good as possible. 

The accommodation is ideal and rooms are expertly maintained with pride by our housekeeping team also well decorated and maintained.


From the comfort of our sun lounge you can enjoy this outstanding setting of Morecambe Bay and spectacular views over the bay to the Lake District hills, and the outstanding sunsets.

Located in the heart of Morecambe and close to shops and restaurants the Auckland hotel is the place for holidays, occasions and meets ups.


You’ll find stays with us excellent value for money.

Lisa Sadler

The perfect place to explore the stunning surrounding area. From areas of outstanding natural beauty to the excitement of Blackpool, there is somewhere for everyone to enjoy.

Lisa Sadler

Hotel Partner